Better rankings with Expert Content
Google made over 3,200 changes to their search algorithm last year. That’s nearly 9 a day. It’s a crazy number
Long-form web content and the ‘Snow Fall’ effect
In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled
Tailoring your copy for worldwide use
Because business is global and your website can be accessed and read from all around the world, the contents of
Creating a web copy style guide
Consistency and coordination are central to effective brand communication, but when you have a large website with several people involved
How blogging boosts traffic to your site
There is plenty of evidence to show that when done well, blogging is a sure-fire way to increase traffic to
The changing face of web copy
In recent years, there has been a huge increase in the need for relevant, intelligent and sharable web copy. So
Don’t miss your microcopy
Microcopy is the plethora of small pieces of text that make a website, mobile app or retail product easy to
How to use HTML5’s responsive element
Creating adaptive images for the web is frequently a source of frustration and compromise. Web designers often struggle with the
Typography terminology: Part 4 displays
For the final part in our typography series, we’ll be looking at the most varied group of all – display
Typography terminology: Part 3 scripts
Intended to mimic cursive handwriting, script typefaces can bring freshness and personality to both creative branding design and more unusual