A closer look at website demographics
In our last blog post, we looked at how to create a website audience profile to define and target your
How to create a website audience profile
Defining and targeting your audience is absolutely critical when it comes to the success of your website. If your site
Ecommerce website success
If you sell items on your website, there are things you should always be aware of, whether you run a
Emotional web design
Appealing to the emotions of your website users is nothing new and certainly something that marketers and branding experts will
Long-form web content and the ‘Snow Fall’ effect
In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled
Website audio tips and tricks
Adding audio to your website can be highly beneficial for many reasons and really serve to broaden and enhance the
Planning a website animation project
Animation on your website can change it from a still, dull-looking page into something really dynamic and exciting. In our
Making the most of website testimonials
Client testimonials are a great way of making your company appear reputable, professional and trustworthy. If a visitor to your
Repurposing old website content
Creating a steady stream of high-quality, compelling content for your website is a crucial part of establishing yourself as an
Adapting to ‘Mobilegeddon’ in 5 steps
According to Google, the latest updates to their search algorithm (introduced on April 21st 2015) have now been fully ‘rolled