Knowing your website target audience
If your website is to be successful in terms of converting visitors into clients or customers, the need to attract
Using Google Plus for SEO
It’s fair to say that Google+ didn’t start off great. Although many people had a G+ account (after all, you need
6 facts about user-generated content
Whether you’re including user-generated content in your current website, or just curious as to how it might increase your visitors’
Is your homepage working for you?
In a world of high-speed internet connectivity and content overload, where information is available at the click of a mouse
Using opt-in boxes on your website
Every business wants a large and active mailing list. Despite the huge benefits of using social media marketing, emails guarantee
Website images – a critical marketing component
Images are a central part of any website and can often be the deciding factor of whether a visitor stays
Would you benefit from a vlog?
A video log (or ‘vlog’) is simply a blog through the medium of video. Think of it as type of
Tailoring your copy for worldwide use
Because business is global and your website can be accessed and read from all around the world, the contents of
Creating a web copy style guide
Consistency and coordination are central to effective brand communication, but when you have a large website with several people involved
How blogging boosts traffic to your site
There is plenty of evidence to show that when done well, blogging is a sure-fire way to increase traffic to