The power of storytelling in web design
Stories are amazing things. Throughout time they have allowed people to make sense of the world, communicate information and connect
Gamification and user engagement
Wikipedia defines gamification as ‘the use of game thinking and game mechanics to engage users in solving problems’. They also
A visitor’s emotional engagement
The purpose of good design is to create an emotional reaction. Psychological studies have show that the majority of people
Why mobile performance is a must
People can be impatient. They don’t much like waiting in queues. They don’t like delays on public transport. And they
Increase clickthroughs with Google’s rich snippets
Want to improve your SEO ranking, generate more traffic to your website and increase your clickthrough rates by up to
Don’t miss your microcopy
Microcopy is the plethora of small pieces of text that make a website, mobile app or retail product easy to
How to use HTML5’s responsive element
Creating adaptive images for the web is frequently a source of frustration and compromise. Web designers often struggle with the
Typography terminology: Part 4 displays
For the final part in our typography series, we’ll be looking at the most varied group of all – display
Typography terminology: Part 3 scripts
Intended to mimic cursive handwriting, script typefaces can bring freshness and personality to both creative branding design and more unusual
Typography terminology: Part 2 sans serifs
Otherwise known as Grotesques, Egyptians, Antiques, Dorics or Gothics, sans-serif typefaces are those where the letters do not feature the