Hardware store web design

Isaac Lord are a supplier of fittings, hardware and tools to trade and retail customers since 1892.

We were assigned to modernise the dated corporate branding and existing Magento website, to coincide with the store revamp in High Wycombe.

We aimed to create a new identity with a clean look that would be suitable be for all online and in-store branding.

The website followed a similar path with a bold layout, complementary colour scheme and use of icons throughout. The site was developed on WordPress with WooCommerce, with customised product attribute dropdowns to help customers select the most appropriate variations.

The site also synchronises orders, products, price bands and customer details in real-time through the cutom-built Intact iQ ERP plugin.

Following redevelopment and on-going optimisation, the site has achieved an improved organic search presence, improved conversions and record sales.